Event Title
Poster: Field Trips to An Upper-Class Homestead: Martha Stewart, Cultures of Home, and the Branding of Experience
Location
Moakley Atrium
Start Time
10-5-2017 4:00 PM
End Time
10-5-2017 5:00 PM
Description
In today’s culture, it is almost impossible to think of an aspect of the home Martha Stewart is not involved with. 67% of American women name Stewart as a key figure in establishing today’s booming lifestyle industry; Martha Stewart is the figure 53% of Americans first associate with homekeeping and the lifestyle industry.
This project explores the expression of the Martha Stewart lifestyle as articulated in Stewart-branded suburbs (Stewart has partnered with KB Homes to sell branded suburbs; 12 such developments span the US). Images of Martha-Stewart branded model, combined with analysis of promotional imagery for these homes, reveals how Stewart connects the "good life" to "good homes."
Poster: Field Trips to An Upper-Class Homestead: Martha Stewart, Cultures of Home, and the Branding of Experience
Moakley Atrium
In today’s culture, it is almost impossible to think of an aspect of the home Martha Stewart is not involved with. 67% of American women name Stewart as a key figure in establishing today’s booming lifestyle industry; Martha Stewart is the figure 53% of Americans first associate with homekeeping and the lifestyle industry.
This project explores the expression of the Martha Stewart lifestyle as articulated in Stewart-branded suburbs (Stewart has partnered with KB Homes to sell branded suburbs; 12 such developments span the US). Images of Martha-Stewart branded model, combined with analysis of promotional imagery for these homes, reveals how Stewart connects the "good life" to "good homes."