Event Title
Poster: Health Messages in Product Promotion: When Pharmacy Trade Journals Sold Alcohol as Medicine
Location
Moakley Atrium
Start Time
12-5-2010 4:05 PM
End Time
12-5-2010 5:00 PM
Description
In order to market a product for women, the Pabst Brewing Company of Milwaukee from 1880 until 1950 sold a beverage in pharmacies called Best Tonic. The beverage had as much alcohol as beer but the company called it ‘medicine’. Doctors, nurses, pharmacists, and the government agreed. This is a critical study of how the pharmacy journals endorsed Best Tonic.
Poster: Health Messages in Product Promotion: When Pharmacy Trade Journals Sold Alcohol as Medicine
Moakley Atrium
In order to market a product for women, the Pabst Brewing Company of Milwaukee from 1880 until 1950 sold a beverage in pharmacies called Best Tonic. The beverage had as much alcohol as beer but the company called it ‘medicine’. Doctors, nurses, pharmacists, and the government agreed. This is a critical study of how the pharmacy journals endorsed Best Tonic.