Title
Effects of direct-to-consumer advertising of pharmaceutical products on college students
Publication Date
1999
Document Type
Article
Abstract
This study examines college and university students' responses to direct-to-consumer advertising of pharmaceutical products in magazines. Four hundred seventy-one students from three institutions participated in the study that found that the majority of the students were frequent magazine readers, they noticed ads for the pharmaceutical products, and they used the advertised products. Although most students denied buying or using the products because of the ads, there was a significant correlation between number of ads seen and number of products used.
Original Citation
Burak L.J., Damico A. (1999). Effects of direct-to-consumer advertising of pharmaceutical products on college students. Health Marketing Quarterly, 17(2), 19-29. https://doi.org/10.1300/J026v17n02_03
Identifier
Virtual Commons Citation
Burak, Lydia and Damico, A. (1999). Effects of direct-to-consumer advertising of pharmaceutical products on college students. In Movement Arts, Health Promotion and Leisure Studies Faculty Publications. Paper 11.
Available at: https://vc.bridgew.edu/mahpls_fac/11