Title
Being Yourself Online: Why Facebook Users Display Their Desired Self
Publication Date
2018
Document Type
Book Chapter
Abstract
The main goal of this study is to address the gap and extend the identity line of research by examining if, how, and why users curate their Facebook profiles to manage their self-presentation and its implications for marketing and Big Data use.
Original Citation
Bóveda-Lambie, A. M., & Lambeth, K. G. (2018). Being Yourself Online: Why Facebook Users Display Their Desired Self. In A. C. Scheinbaum (Ed.), The Dark Side of Social Media: A Consumer Psychology Perspective (pp. 91-108). New York: Routledge/Taylor & Francis Group.
Virtual Commons Citation
Boveda-Lambie, Adriana M. and Lambeth, Kaci G. (2018). Being Yourself Online: Why Facebook Users Display Their Desired Self. In Management Faculty Publications. Paper 41.
Available at: https://vc.bridgew.edu/management_fac/41