Title

Being Yourself Online: Why Facebook Users Display Their Desired Self

Publication Date

2018

Document Type

Book Chapter

Abstract

The main goal of this study is to address the gap and extend the identity line of research by examining if, how, and why users curate their Facebook profiles to manage their self-presentation and its implications for marketing and Big Data use.

Original Citation

Bóveda-Lambie, A. M., & Lambeth, K. G. (2018). Being Yourself Online: Why Facebook Users Display Their Desired Self. In A. C. Scheinbaum (Ed.), The Dark Side of Social Media: A Consumer Psychology Perspective (pp. 91-108). New York: Routledge/Taylor & Francis Group.

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