Publication Date
2004
Document Type
Article
Abstract
While other industries within the financial sector have vigorously embraced the Internet to obtain sustainable competitive advantage, the insurance industry has been slow to fully adopt e-commerce. This article examines the barriers as well as the success factors involved in making the transition to a Web-enabled insurance model. Emerging standards and technologies that will make possible the next generation of e-commerce in the insurance industry are discussed and a proposed research agenda is presented.
Original Citation
Grossman, M., McCarthy, R.V., & Aronson, J.E. (2004). E-Commerce Adoption in the Insurance Industry. Issues in Information Systems, 5(2), 467-473.
Virtual Commons Citation
Grossman, Martin; McCarthy, Richard V.; and Aronson, Jay E. (2004). E-Commerce Adoption in the Insurance Industry. In Management Faculty Publications. Paper 30.
Available at: https://vc.bridgew.edu/management_fac/30