Title

Creating an Organizational Competitive Advantage - Developing an Effective Sales Force

Publication Date

2012

Document Type

Essay

Abstract

Customer service represents an ethic that should and must dominate a firm’s business practices as well as one of the important themes in the ethical code of an organization. The focus of this study is to describe a customer service training model that provides a framework for any organization to follow in creating an effective customer service organization. The emphasis is on building and strengthening relationships with customers so that “people helping people” is the theme that dominates a firm’s business practices.

Original Citation

Ross, S.C. (2012). Creating an Organizational Competitive Advantage - Developing an Effective Sales Force. In G.T. Papanikos (Ed.), Economic Essays (pp. 507-519). Athens: Athens Institute for Education and Research.

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