Date

5-6-2024

Document Type

Thesis

Abstract

In a world where innovation meets athleticism, there is room to push the boundaries with the introduction of the Nike Omni Sense Swim Guardian Goggles. This groundbreaking smart swimwear technology represents a paradigm shift in swim safety, offering unparalleled features designed to empower swimmers of all levels. The Nike Omni Sense Swim Guardian Goggle Public Relations Campaign aims to amplify the launch of this new revolutionary product, leveraging strategic communication tactics to build brand awareness, foster consumer trust, and drive engagement among target audiences.

Department

Communication Studies

Thesis Comittee

Dr. Thomasena Shaw, Thesis Advisor
Dr. Jabbar Al-Obaidi, Committee Member
Dr. Lisa Bergson, Committee Member

Included in

Communication Commons

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