The world is drowning in petroleum-based plastics. Plastics and their byproducts have created an environmental crisis by polluting our oceans and negatively affecting human health and diverse ecosystems around the world. Alternative bioplastics sourced from plants, especially hemp, seaweed, and lignin (organic polymers in wood and bark), offer promising solutions. Still, bioplastics currently make up only one percent of the global plastics market. My undergraduate scholarship in Graphic Design aims to build a consumer awareness campaign of bioplastics and promote their viability through branding, logos, and advertising designs. Based on research into hemp, seaweed, and lignin-sourced bioplastics, I have developed a brand called Gaia Bioplastics with different logo variations for each of the three types of bioplastics. I have also designed visuals for advertising bioplastics, including infographics and product designs, that illustrate the sources and advantages of the products. In addition, I have provided website designs that educate consumers in appealing ways about the social and environmental benefits of substituting bioplastics for the plastics based on oil and gas. I aim to share the results of this interdisciplinary design project with start-up biomaterial companies working with hemp, seaweed, and lignin materials
Prof. Alain Blunt, Thesis Advisor
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Original document was submitted as an Honors Program requirement. Copyright is held by the author.
Long, Kelsey. (2020). Gaia Bioplastics: A Design Exploration of Bioplastics Through a Brand Campaign. In BSU Honors Program Theses and Projects. Item 336. Available at: https://vc.bridgew.edu/honors_proj/336
Copyright © 2020 Kelsey Long