Author Information

Andrew Linde


Strong design solutions are rarely arrived at by chance and are often inconceivable without an evolutionary process of ideation. Carefully crafted messages that take into account how a reader interprets an image demand the skills of a designer who is in a sense a translator, visualizing abstract concepts in concrete form. My inquiry revolves around the process of representing a salt shaker through a series of visual studies using diverse methods of expression such abstraction, reduction, and stylization. The intention was to investigate the question; What are the limits and possibilities of visual expression in the representation of a simple object?. This project is beneficial to the design community as it reinforces the importance of hand, eye, and critical thinking skills working in unity in a profession taken over by the ease of the computer.

Note on the Author

Andrew Linde is a junior majoring in Graphic Design. This research was undertaken in the summer of 2010 as an Adrian Tinsley Program Summer Grant project. These studies were completed under the knowledgeable and encouraging Pr. Donald Tarallo.

Rights Statement

Articles published in The Undergraduate Review are the property of the individual contributors and may not be reprinted, reformatted, repurposed or duplicated, without the contributor’s consent.