Olivia Rodrigo and the Twenty-First Century Personal Brand

Author Information

Edina Alix, Bridgewater State University

Note on the Author

Edina Alix is a 2023 graduate and Departmental Honors student, and she majored in Communication Studies with a public relations concentration and a minor in film studies. Under the mentorship of Dr. Lisa Bergson, Assistant Professor in the Communication Studies Department, Edina was inspired by how storytelling in public relations can shape the way we view artists. Edina wanted to do a deep dive into Olivia Rodrigo’s rise to fame and what public relations practitioners can take away from the strategies utilized by her team. After graduation, Edina attended the Cannes Film Festival and worked as a Film Publicity Intern under the DDA Group. A week later, Edina made the move to New York City to begin her public relations career as a Fellow with Small Girls PR.

Recommended Citation

Alix, Edina (2023). Olivia Rodrigo and the Twenty-First Century Personal Brand. Undergraduate Review, 17, p. 141-156.
Available at: https://vc.bridgew.edu/undergrad_rev/vol17/iss1/14

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