Marketing U: Preparing Students to Succeed in the Job Search Process

Author Information

Emily Guyon

Abstract/Description

Despite the extensive career services programs offered at secondary education institutions across the United States, students continue to underutilize career preparedness resources. The purpose of this research was to investigate what skills students were interested in learning more about related to the job search process and how they preferred to receive such information. It also examined if the graduate students in the Ricciardi College of Business (RCOB) at Bridgewater State University utilized Career Services, what resources they were interested in learning more about, and how they preferred these resources to be offered. The findings were consistent with previous research studies and showed Career Service resources are greatly underutilized by graduate students. In this study, 46% of students have never utilized Career Service resources compared to 34% noted in previous research findings (Fadulu, 2018). Based on the study’s findings, several recommendations were given as to how the RCOB can offer Career Service resources to graduate students to improve the likelihood students will utilize the resources and benefit from their experiences.

Note on the Author

Emily Guyon graduated in 2019 with a degree in Management and two concentrations, in Marketing and Human Resources. Her research was completed in Spring 2019 with the help of Dr. Kathleen Ferris- Costa (Marketing). Emily presented her research at the 2019 Northeast Decision Sciences Institute and placed fourth overall in the poster competition. She plans to work in the Human Resources industry, eventually obtaining a Master of Business Administration degree.

Recommended Citation

Guyon, Emily (2020). Marketing U: Preparing Students to Succeed in the Job Search Process. Undergraduate Review, 15, 103-115.
Available at: https://vc.bridgew.edu/undergrad_rev/vol15/iss1/12

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