Today’s digital era has increased the competition for smart devices tremendously, especially in the mobile phone industry. Each manufacturer is trying to out perform its competitors; therefore these phones are being created with a large amount of attractive features. It is important for consumers to understand these different features while comparing phones to choose the one the best suits his or her own needs. In this paper, we present the findings that compared eight different phones using Data Envelopment Analysis (DEA). Features such as weight, battery power, standby time, and megapixels were considered as outputs, where as the retail price was the input. These input-output data were gathered by researching other similar studies, and then modified according to this specific analysis. As a result we will determine efficiency scores for each mobile device.

Note on the Author

Elissa Turpin is a senior studying Business Management with a concentration in operations, as well as Accounting and Finance with a concentration in finance. She and her research partner, Adam Sanchez, began this project in the fall of 2014 for Dr. Xiangrong Liu’s (Management) Production Operations Management course and was later presented at the 2014 BSU Mid-Year Symposium.

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