China’s photovoltaic (PV) manufacturing industry has grown significantly since 2000, from being almost nonexistent to providing over 50% of the market share of solar panels in 2012. However, due to the high tariff resulting from an anti-dumping investigation by the US and a shrinking export market, Chinese PV manufacturers are faced with a large amount of challenges. This paper investigated 1) the general issues influencing the success of this industry; 2) the current market channels and the advertising methods; 3) the comparison of supports from government and utility between desired and perceived; 4) the attitude of manufacturers towards external opportunity and threats; 5) the operational issues. Based on the surveys distributed to PV manufacturers at the 2014 SNEC PV Expo in China, the results suggest potential strategies manufacturers, government, and utility companies

Note on the Author

Patrick Prince is a senior, studying Operations Management and Economics. Prior to conducting this research, he completed internships for New England Solar Hot Water and “Rate it Green.” He currently works for Associated Energy Developers as a financial analyst for renewable energy projects, including wind and solar. Bingqing Zheng is a junior, majoring in Operations Management with a minor in Actuarial Science. Under the direction of Dr. Xiangrong Liu (Management), this joint research project included 21 days of fieldwork in China in summer 2014. Their travel and research were funded by BSU's Undergraduate Research Abroad grant, with the support of the Office of Undergraduate Research and the Dr. Edward W. Minnock Center for International Engagement. Patrick and Bingqing presented this research at the 2015 National Conference on Undergraduate Research in Spokane, Washington.

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