The development of an Internet attitudes scale

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The popularity of Internet use has generated a need for reliable and valid Internet attitude assessments. Current practices in the development and validation of Internet attitude scales have raised several methodological and practical issues. The purpose of this study was to develop general Internet attitudes measure as well as to explore the psychometric and methodological concerns surrounding the construct validity of existing Internet attitude scales. A three-study sequence was conducted that included the development and refinement of the Attitudes Towards the Internet Scale (ATIS), an investigation of differences between Internet and paper-and-pencil administrations, and differential item and person functioning. The ATIS demonstrated appropriate psychometric qualities and is suitable for general use. Suggestions for future researchers and practitioners interested in the assessment of Internet attitudes are provided.

Original Citation

Morse, B.J., Gullekson, N.L., Morris, S.A., & Popovich, P.M. (2011). The development of an Internet attitudes scale. Computers in Human Behavior, 27(1), 480‐489. https://doi.org/10.1016/j.chb.2010.09.016