The sports industry is growing fast on a global scale and is inclusive of both the manufacturing and service sectors because of its versatility and diversified workforce. In Turkey the growth rate in college graduates with degrees aligned to the industry is significant. However, despite the representation of women in the industry as athletes and teachers, within sports management women remain significantly underrepresented. This discussion highlights the cultural norms that contribute to gender representation and forecasts the gender equity benefits that would accrue to greater female representation in the sports industry.

Author Biography

Ersöz Gözde is an associate professor in Sports Science at Fenerbahçe University, Istanbul, Turkey. He has affiliations with organizations such as the Basketball Federation, the Triathlon Federation, the Exercise and Sports Psychology Association, the Sports Sciences Association, the Sports and Physical Activity Association for Women. Email: gozde0007@gmail.com ORCID: https://orcid.org/0000-0002-4848-1929

Meltem İnce-Yenilmez is an associate professor in the Department of Economics at Yaşar University; a research associate of the Five College Women's Studies Research Center, University of Massachusetts Amherst, USA and a visiting researcher in the Department of Sociology, Lund University, Sweden. She specializes in economics of gender and labor economics. Her expertise encompasses cyclical patterns of female employment and wage differentials, to discrimination, care work and employment patterns in developing countries, as well as issues related to gender and development. Email: meltemin79@gmail.com ORCID: https://orcid.org/0000-0002-4689-3196 *Corresponding author.