This is a new era for emerging businesses across the globe. Advancements in the technology field and its applications have resulted in new businesses that bring new challenges. Innovations are also responsible for developing new business models by formulating new different strategies, expanding business base etc. One of the new business models are the formation of start-ups. Start-ups emerge from innovative ideas, encouragement from government policies, opportunities for self-employment, etc. Start-ups can be opened in any of the economic sectors (Aldrich, 1990). In India, Bengaluru is considered the start-up capital. Women's empowerment is one of the important economic objectives of many of these start-ups. Start-ups founded by women not only create jobs for others but also boosts their morale and entrepreneurship abilities. The present study focuses on start-ups formed by women in Bengaluru. This paper aims to find the factors that encourage start-ups and the challenges that women face in setting up start-ups in Bengaluru. It analyzes the operational efficiency of these startups. The researchers conducted a cross-sectional survey through in-depth interviews of 20 women entrepreneurs who set up new businesses in the last 2 years. Convenient sampling method was used to select the sample. Thematic content analysis with some grounded theory was used to analyze the data. NVivo12 Pro software was used for the qualitative data analysis. The results indicate that the Covid-19 pandemic affected operations and setting up of start-ups by women in Bengaluru.

Author Biography

Nimble OJ has more than twelve years of teaching and research experience and is currently working as an Assistant Professor at the Centre for Management Studies, Presidency College, Bengaluru. She is pursuing a PhD in Economics from Mother Teresa Women's University, Kodaikanal. Her research interest is Health Economics. She has presented interdisciplinary papers both at national and international conferences. She has published 10 research papers in reputed national and international journals. Correspondence concerning this article should be addressed to nimblevivek@gmail.com.

Uma C Swadimath completed her Doctorate of Philosophy in Economics from the University of Mysore. Her areas of interest are Development Economics and Micro and Macro Economics. She has presented interdisciplinary papers both at national and international conferences. She has published 24 articles in reputed national and international journals and 11 chapters in various book publications. She has nineteen years of teaching experience at VTU, University of Mysore and Bengaluru City University.