A Study of the Awareness of Electronic Banking Services among Rural Women of Nelamangala, Bangalore, India
The revolution in electronic technology has taken the world by storm. The banking sector has not been immune to the impact of this digital revolution. In India, both private and public banks have changed their standard business practices and have now shifted entirely to electronic banking. The banking transactions that are executed through electronic devices and over the internet are termed electronic banking. One of the special features of urbanization is that urbanized society, irrespective of gender, is ready to accept the change and adjust to the new technologies quickly because of their extensive exposure to these innovations and their higher educational standard. This raises the question of how far these electronic banking reforms impact residents in rural areas, especially rural women who spend most of their lives within their homes. The present study has been undertaken to analyse the extent to which rural women are aware of electronic banking services with special reference to Nelamangala, which comes under the Bangalore Rural district of Karnataka state in India.
Shaji, Aneesha K. and Mathews, Ajith P.
"A Study of the Awareness of Electronic Banking Services among Rural Women of Nelamangala, Bangalore, India,"
Journal of International Women's Studies: Vol. 21:
5, Article 9.
Available at: https://vc.bridgew.edu/jiws/vol21/iss5/9