The revolution in electronic technology has taken the world by storm. The banking sector has not been immune to the impact of this digital revolution. In India, both private and public banks have changed their standard business practices and have now shifted entirely to electronic banking. The banking transactions that are executed through electronic devices and over the internet are termed electronic banking. One of the special features of urbanization is that urbanized society, irrespective of gender, is ready to accept the change and adjust to the new technologies quickly because of their extensive exposure to these innovations and their higher educational standard. This raises the question of how far these electronic banking reforms impact residents in rural areas, especially rural women who spend most of their lives within their homes. The present study has been undertaken to analyse the extent to which rural women are aware of electronic banking services with special reference to Nelamangala, which comes under the Bangalore Rural district of Karnataka state in India.

Author Biography

Aneesha K Shaji is an Assistant Professor at Kristu Jayanti College (Autonomous)Bangalore, Karnataka, India. Her educational qualification includes M. Com, NET-JRF. She is also pursuing her Ph.D. from CHRIST (Deemed to be University), Bengaluru. She worked as an Associate in tax and audit at KPMG, Bangalore. The research area mainly concerned with behavioral Finance and Banking. She has presented and published papers in various national and international conferences—corresponding Author aneesha@kristujayanti.com

Ajith P Mathews is an Assistant Professor at Kristu Jayanti College (Autonomous), Bengaluru, Karnataka, India. His basic academic level qualifications include M. Com, MBA, B.Ed (Commerce), SET. He has almost four years of industry experience in and outside India in the fields of accounting and finance. His area of interests in banking, finance as well as marketing.