The goal of this study was to understand how news stories about Arab and Israeli women prime stereotypes in Americans, extending research on priming and ethnic media representation. A 2 (female target ethnicity: Arab and Israeli) x 3 (depiction type: prototypical, non-prototypical, and control) x 3 (multiple messages) mixed factorial design was conducted to examine how depiction and ethnicity in news story stimuli would interact with stereotype activation and accuracy (N = 107). Results showed that participants exhibited higher stereotyping after reading prototypical stories about Arab women and after they were not primed by stories. Also, participants who read non-prototypical news stories about Arab women showed reduced stereotyping.

Author Biography

Erika Johnson is an assistant professor at the East Carolina University School of Communication and has Ph.D. (in journalism) and Master of Public Health degrees from the University of Missouri. In her research, she primarily studies how mass media sources and spokespeople can uniquely connect to publics, often in health communication contexts. Her population of interest is women in inequality contexts, focusing on prosocial and health outcomes for women.