Olivia Rodrigo’s overnight rise to mega fame astounded the entertainment industry. When Olivia released her debut single “Drivers License” on January 8, 2021, it skyrocketed to number one on the Billboard Hot 100, as well as reaching number one on twenty-eight other charts (Trust, 2021). As of October 2022, Drivers License has 1.5 billion streams on Spotify, which ranks it among the 100 most streamed songs on the platform (Spotify, 2022). When this occurred, entertainment industry professionals remarked at how different Rodrigo’s rise to global success felt from other artists in the past. Rodrigo’s chart-topping hit song and overall rise to fame is an indicator of the power of social media platforms and the entertainment sector of the public relations profession.
Dr. Lisa Bergson, Thesis Advisor
Dr. Yongjun Shin, Committee Member
Dr. Thomasena Shaw, Committee Member
Alix, Edina. (2023). Olivia Rodrigo and the Twenty-First Century Personal Brand. In BSU Honors Program Theses and Projects. Item 596. Available at: https://vc.bridgew.edu/honors_proj/596
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