Document Type



The goal of this thesis is to understand the changes the magazine industry has seen through the emergence of digital technology. This project can help us further understand the role of online magazines, and how their reading experience differs from reading the traditional print magazines. This project can help consumers and producers understand what magazine readers are looking for in their magazine experience and what factors make them choose to read magazines from one platform to another. This is important for producers and publishers because it helps decide what content is worth creating based on the wants of consumers.


Communication Studies

Thesis Comittee

Dr. Jessica Birthisel, Thesis Advisor
Dr. Hui Zhang, Committee Member
Dr. Lisa Bergson, Committee Member