Date

5-3-2021

Document Type

Thesis

Abstract

The Covid-19 crisis was a foreign crisis to societies worldwide. Since its introduction in December 2019, businesses had to adapt to major societal changes, as new restrictions were implemented on societal functions worldwide. The real estate industry, in particular, experienced significant changes in the market, as well as their overall practices of business. This study will use qualitative research, specifically a case study approach, to study how the Lori Seavey Realty Team of North Attleboro Massachusetts, mitigated the COVID-19 pandemic through the lens of the Situational Crisis Communication Theory (SCCT). The significance of this thesis in the field of communications directly correlates to the Situational Crisis Communications Theory, which is used by business organizations to identify response strategies when a crisis arises. In this case, I will be focusing on the strategies used by the Lori Seavey Realty Team during the COVID-19 pandemic to determine if they were effective.

Department

Communication Studies

Thesis Comittee

Dr. Lisa Bergson, Thesis Advisor

Dr. Thomasena Shaw, Committee Member

Dr. Yongjun Shin, Committee Member

Copyright and Permissions

Original document was submitted as an Honors Program requirement. Copyright is held by the author.

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