Ashleigh Bell



Document Type



With a large focus on global warming, the idea of using solar energy has become popular worldwide. However, the adoption rate of solar energy in China is relatively low in comparison to the sizeable quantities of solar Photovoltaic (PV) products produced in the nation. By using Hofstede’s six cultural dimensions (Hofstede & Minkov, 2013) this paper investigated cultural factors and their impact on solar adoption based on the responses of surveys. This research used primary data collected from both Chinese residents and Chinese college students in the major cities: Shanghai and Beijing, China and secondary sources to examine the cultural factors and how these factors impact their current solar PV system adoption. Data indicated when comparing the group of college students who installed solar PV systems with those who didn’t adopt, there were differences in the percentages of each group agreeing to the statements regarding the following cultural dimensions: power distance, individualism, masculinity, and long term orientation. When comparing the group of college students who didn’t install solar PV systems with the group of residents who didn’t install, there were differences in the percentage of each group agreeing to masculinity and uncertainty avoidance.



Thesis Comittee

Xiangrong Liu (Thesis Director)

Kathleen Ferris Costa

Todd Harris

Copyright and Permissions

Original document was submitted as an Honors Program requirement. Copyright is held by the author.