Behind the Scenes: A Look at Socio-cultural Messages in Situation Comedies and their Effects on Gendered Messages
Specific values, characteristics and behaviors are expected for men and women in American society. Previous research has shown that gender stereotypes on television programs are believed to influence society's “perception of appropriate sex roles” and reinforce negative notions about the role of women in society (Fullteron et al. 2000). According to Lee & Shaw (2010), matters have not changed much. Television uses speech that creates images of and attitudes towards women that prevent equality. This study undertakes a content analysis of two prime-time television shows, 2 Broke Girls and Happy Endings. The objective of this research is to analyze the extent to which societal beliefs concerning stereotyped gender roles are reinforced on television. The analysis of 2 Broke Girls and Happy Endings illustrates the perpetuation of sexist attitudes and behaviors on prime-time television. This demonstrates social and gender divides in society.
Jodi Cohen (Thesis Director)
Copyright and Permissions
Original document was submitted as an Honors Program requirement. Copyright is held by the author.
Hogan, Victoria S.. (2013). Behind the Scenes: A Look at Socio-cultural Messages in Situation Comedies and their Effects on Gendered Messages. In BSU Honors Program Theses and Projects. Item 15. Available at: https://vc.bridgew.edu/honors_proj/15
Copyright © 2013 Victoria S. Hogan