This exploratory study investigated the inclusion of articles related to sexuality in magazines targeted to mothers over a 20-year period. Articles in the most popular parenting magazines, including American Baby, Baby Talk, Fit Pregnancy, Good Housekeeping, Mothering, Parenting, Parents, and Working Mother, were analyzed for sexuality content from 1991 to 2010. The starting point for this research was selected after an obviously pregnant Demi Moore appeared nude on the cover of the August 1991 issue of Vanity Fair. The cover, and many others that followed, suggested an acknowledgement of pregnant women as sexual beings. However, it also raised questions about if such an acknowledgement exists in magazines targeted to mothers by their inclusion of articles on sexuality issues. Four issues per year of each of the eight magazines (N=548 issues) were analyzed for sexuality-related content. Results revealed that of the 14,746 articles analyzed over the 20-year period and across all eight magazines, few (n=332 or 2.3%) included content on sexuality issues. The limitations, implications, and directions for further research are discussed.
Shipps, Leah E. and Caron, Sandra L.
Motherhood and Sexuality: A 20-year Content Analysis of Sexuality-related Articles in Popular Magazines for Mothers.
Journal of International Women's Studies, 14(1), 94-112.
Available at: http://vc.bridgew.edu/jiws/vol14/iss1/6