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Author Information

Cody Baker

Abstract/Description

Since its inception in 2006 Twitter has become one of the most prevalent social media platforms, with over 330 million active users and over 500 million “tweets” sent daily (Aslam, 2018). This research project will conduct a content analysis of specific tweets from the Wendy’s corporation official Twitter account in addition to qualitatively evaluating scholarly articles on the topic of social media, marketing, and online communication. The key focus is how Twitter creates what is referred to as a “dialogic loop,” a pattern that only develops in online communication. This paper will highlight how Twitter has changed the way advertisers utilize social media to promote their organization’s goals. Wendy’s establishes dialogic loops primarily by using retweets and humor to connect with individuals, by engaging with other organizations positively and negatively, and by utilizing a character spokesperson

Note on the Author

Cody Baker is a graduating senior majoring in Communications with a minor in Middle East Studies. His research was conducted independently and mentored by Dr. Jabbar Al-Obaidi. It was presented at the 2018 Student Art and Research Symposium (StARS). He is currently applying for a Fulbright Scholarship to conduct communications research in Morocco and plans to pursue a Ph.D. in International Communication.

Rights Statement

Articles published in The Undergraduate Review are the property of the individual contributors and may not be reprinted, reformatted, repurposed or duplicated, without the contributor’s consent.

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