Publication Date


Document Type



While other industries within the financial sector have vigorously embraced the Internet to obtain sustainable competitive advantage, the insurance industry has been slow to fully adopt e-commerce. This article examines the barriers as well as the success factors involved in making the transition to a Web-enabled insurance model. Emerging standards and technologies that will make possible the next generation of e-commerce in the insurance industry are discussed and a proposed research agenda is presented.

Original Citation

Grossman, M., McCarthy, R.V., & Aronson, J.E. (2004). E-Commerce Adoption in the Insurance Industry. Issues in Information Systems, 5(2), 467-473.

Included in

Business Commons