American Businesses in China : Balancing Culture and Communication
In this expanded and revised edition of American Businesses in China, the authors provide readers with a close understanding of the breathtaking technological and cultural evolution of 21st century China. After several decades of economic globalization, the Chinese have emerged as quite successful in their economic relationships with the West despite several ideological differences.
Case studies of American businesses that have been successful in China also include a new chapter detailing American corporate participation in the 2008 Beijing Olympics. Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China.
McFarland & Co.
Street, Nancy and Matelski, Marilyn J. (2008). American Businesses in China : Balancing Culture and Communication (2nd ed.). Jefferson, NC: McFarland & Co.