Title
Guerrilla Communication, Visual Consumption, and Consumer Public Relations
Publication Date
2008
Document Type
Article
Abstract
Guerrilla communication has grown into an increasingly prominent strategy adopted by large corporations such as American Express, BP Amoco, Chrysler, Hershey Foods, and Pepsi. In its attention-grabbing instantiations, guerrilla communication points to the convergence of advertising, marketing, and public relations in consumer communication practices. This essay also considers guerrilla communication's place in the circuit of culture.
Original Citation
McNaughton, M. J. (2008). Guerrilla Communication, Visual Consumption, and Consumer Public Relations. Public Relations Review, 34(3), 303-305. https://doi.org/10.1016/j.pubrev.2008.03.031
Identifier
Virtual Commons Citation
McNaughton, Melanie (2008). Guerrilla Communication, Visual Consumption, and Consumer Public Relations. In Communication Studies Faculty Publications. Paper 26.
Available at: https://vc.bridgew.edu/commstud_fac/26