China’s photovoltaic (PV) manufacturing industry has grown significantly since 2000, from being almost nonexistent to providing over 50% of the market share of solar panels in 2012. However, due to the high tariff resulting from an anti-dumping investigation by the US and a shrinking export market, Chinese PV manufacturers are faced with a large amount of challenges. This paper investigated 1) the general issues influencing the success of this industry; 2) the current market channels and the advertising methods; 3) the comparison of supports from government and utility between desired and perceived; 4) the attitude of manufacturers towards external opportunity and threats; 5) the operational issues. Based on the surveys distributed to PV manufacturers at the 2014 SNEC PV Expo in China, the results suggest potential strategies manufacturers, government, and utility companies
Prince, Patrick E. and Zheng, Bingqing
Exploring the Solar PV industry: A Survey of PV Manufacturers in China.
Undergraduate Review, 11, 131-136.
Available at: http://vc.bridgew.edu/undergrad_rev/vol11/iss1/24
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