Title
Business Models in the U.S.-China-Brazil Trade Triangle: A Comparative Analysis of ‘Relationship Marketing’, Guanxi and Jeitinho
Publication Date
2012
Document Type
Conference Proceeding
Original Citation
Yu, C.W. & Grossman, M. (2012, December). Business Models in the U.S.-China-Brazil Trade Triangle: A Comparative Analysis of ‘Relationship Marketing’, Guanxi and Jeitinho. Paper presented at the International Conference on Intercultural Communications, Shangai Normal University, Shanghai, China.
Virtual Commons Citation
Yu, Chien Wen and Grossman, Martin (2012). Business Models in the U.S.-China-Brazil Trade Triangle: A Comparative Analysis of ‘Relationship Marketing’, Guanxi and Jeitinho. In Management Faculty Publications. Paper 22.
Available at: https://vc.bridgew.edu/management_fac/22
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