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Abstract

Dr.Jaya Arunachalam, recipient of Padmasri founded Working Women’s Forum in 1978 with an objective of social and economic up-liftment of poorest of poor women in Tamilnadu, India. Now WWF has more than 700,000 women members. This case study deals with how technology has helped these micro entrepreneurs to accomplish their business more effectively and efficiently and how it has introduced drastic changes to their lifestyle.

Note on the Author

Shanthi Nachiappan, Prof & Head, DOMS, VCMCS, Chennai

S. N. Soundara Rajan, Dean, REC, Chennai

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