The purpose of this project was to analyze the advantages and disadvantages of each resort casino proposal for Massachusetts and recommend the best choice for the Massachusetts Gaming Commission to select. Presently there are three companies competing for a Category 1 gaming license in Massachusetts; MGM in Springfield is the sole candidate for the Western Massachusetts region, and Wynn in Everett is competing against Mohegan Sun in Revere for a license in the Eastern Massachusetts area. Information for this project was collected by attending public meetings with presentations from casino representatives, town officials, and the Gaming Commission. A literature search was also conducted, consisting largely of press releases regarding the most current information on the application process as well as information from the home websites of the Massachusetts Gaming Commission and the three applicants. This research was analyzed using several business models in order to compare the economic impact on each of the potential host communities as well as determine the best strategy for introducing a resort casino into the areas that could benefit from it. With each of the three companies’ proposals, the benefits greatly outweigh the costs, however in order to be successful in their campaign a stakeholder orientation strategy must be used. This strategy puts the needs and concerns of those directly affected by the construction of a resort casino in their community first rather than focusing simply on the growth of the company. Mohegan Sun and MGM are both superior in this area, making them the better candidates to be awarded a Category 1 gaming license.
Chien Wen Yu (Thesis Advisor)
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Original document was submitted as an Honors Program requirement. Copyright is held by the author.
Sherman, Nicole. (2014). Strategic Analysis of Casino Expansion into Massachusetts. In BSU Honors Program Theses and Projects. Item 63. Available at: http://vc.bridgew.edu/honors_proj/63
Copyright © 2014 Nicole Sherman