Recently, the country music industry has been impacted by the increased popularity of social media and digital music media sites among fans, and artists have begun trying to find ways to utilize these types of media for their benefit. This research project investigates several research questions: 1.) How are country music artists utilizing digital and social media sites to connect with fans? 2.) How do fans feel about artists using social and digital media to connect with fans? 3.) How has the inclusion of digital and social media impacted the ways in which country music artists connect to fans with their music and content? An analysis of artist and listener opinions showed that despite some mixed opinions among country music artists, fans seem to appreciate getting more access to country artists and their music through social and digital media sites.
Jessica Birthisel (Thesis Director)
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Original document was submitted as an Honors Program requirement. Copyright is held by the author.
Thomas, Casey. (2015). Investigating the Impact of Digital and Social Media on the Country Music Industry. In BSU Honors Program Theses and Projects. Item 120. Available at: http://vc.bridgew.edu/honors_proj/120
Copyright © 2015 Casey Thomas