Title

Guerrilla Communication, Visual Consumption, and Consumer Public Relations

Publication Date

2008

Document Type

Article

Abstract

Guerrilla communication has grown into an increasingly prominent strategy adopted by large corporations such as American Express, BP Amoco, Chrysler, Hershey Foods, and Pepsi. In its attention-grabbing instantiations, guerrilla communication points to the convergence of advertising, marketing, and public relations in consumer communication practices. This essay also considers guerrilla communication's place in the circuit of culture.

Original Citation

McNaughton, M. J. (2008). Guerrilla Communication, Visual Consumption, and Consumer Public Relations. Public Relations Review, 34(3), 303-305. https://doi.org/10.1016/j.pubrev.2008.03.031